Ozark Mountain Milsim Team Branding
Ozark Mountain Milsim is an airsoft sport team based in the midwestern united states, that work with photographic and video content throughout the year captured from national events throughout the country. Their brand needed to be flexible, and recognizable as a watermark. Using the abbreviation OMM, I wanted to play with a bold typographic mark that reflected their roots in the Ozark Mountains area. The mark had animation potential as well for video based introductions and Instagram video content. "MilSim" [Military Simulation] events that OMM attends have gameplay that can last day and night, often for multiple days in length, so I wanted to reflect that in the logo's animation build with a rotation of the "O" and flipping between day and night color sets that also give the brand some added flexibility in use.
Logo build animation for video and YouTube use
Laser etched, leather patch concept
with hook and loop backing