KCP&L Brand Guide

This brand guide follows my design thought and process in reimagining  the Kansas City Power and Light company. Challenged to generate a sense of community among their customer base, I wanted to highlight KCP&L's involvement and dedication to their patrons and their commitment to their many volunteer efforts around the area.

The book outlines a design system of standards for brand marks, typography, color use, printed materials, photographic style, applications for mobile, vehicle graphics, employee and linemen uniform, and even company philosophies such as core values and a new company mode of thinking.

I've also included 3 other logo concepts and their style sheets that didn't make it to final implementation, but I equally enjoyed. (The 3 final images in the image lineup.)

Find the entire guide online here.