Bentonville Butcher & Deli Identity Exploration
Bentonville Butcher & Deli is a local butchery in my hometown. With a somewhat dated and limited brand in place, I was approached to generate some new options to bring them up to speed with a more youthful customer base. Bright colors, playful typography, and whimsical depictions of crosscuts, tools, and animals were all inspiration to create a balanced identity, poised to communicate skill and tradition with a focus on the modern expansion of the butcher craft.
This client relationship is ongoing, including promotional materials for the business and events, and discussions regarding signage, interior design, and staff and customer apparel. A final mark has yet to be chosen, so I've elaborated on my favorite of the bunch, the yellow mark and cleaver option.